Quality Content
Here’s a list of questions provided by Google that you can ask yourself when looking at your content and website to determine if they are high quality or not.
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Would you trust the information presented in this article? For a health related query, would you trust information from this site?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the page provide substantial value when compared to other pages in search results?
- Was the article edited well, or does it appear sloppy or hastily produced?
- How much quality control is done on content? Does this article have spelling, stylistic, or factual errors?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
[Editor’s note: Tisk, Tisk. Ads are countable Google. Proper grammar dictates the use of the word ‘number’ here, not ‘amount’. (Gosh, I love it when I can slam those guys!)]
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Is the site a recognized authority on its topic? Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic? Does the article describe both sides of a story?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Would users complain when they see pages from this site? Would you be comfortable giving your credit card information to this site?
The information above is invaluable!!
This is exactly what Google’s engineers ask themselves when creating the search algorithms that help them differentiate between a quality site and a useless site.
This list was provided in an article posted on the Google webmasters central blog entitled ‘More guidance on building high-quality sites’.
So there you have it. Straight from Google. Quality Content is KING.
Let me next show you some ideas you may use to create Quality Content.
