Final Keyword Selection

July 29th, 2016

   

Keyword-SelectionNow that you have completed your Primary Keyword Research, you must decide which Primary Keyword you will use for your website.

  • Keep any remaining keywords, preferring those which show no evidence of competitors with on-page optimization yet high search volume.

  • Choose an appropriate keyword from your list for use as the Primary Keyword for your site.

  • Select an additional 4 or 5 RELATED, secondary LSI (Latent Semantic Indexing) keywords for internal pages or categories.

  • For each secondary keyword, select a further 4 or 5 RELATED, LSI words for use in the articles on your internal pages.

  • Select LSI keywords on the basis of relevance and not traffic, competition or any other metric.
    • Sign into your Google Account and use the Google AdWords Keyword Planner (GAKP).
    • Enter your Keyword.

      • primary keyword

    • Filter the list by:
      • English, US
      • Exact Match.
      • 3 words or more for long tail Keyword Phrases.
    • the returned GAKP keywords are sorted by RELEVANCE by default. They are the words Google considers to be most related.
    • Choose 4 or 5 RELATED keywords for each of your LSI Keywords.
  • You should now have 20 to 30 niche keywords all highly relevant to your high traffic, low competition Primary Keyword.

Having settled on the Primary Keyword and LSI keywords for your site, it’s finally time to find a product or two (or three) to market.