SEO
SEO is made up of two parts in general, On-Page SEO and Off-Page SEO.
A while back, we talked at length about the importance of doing On-Page SEO. It is all about providing quality content, relevance, keyword density, LSI words, and user experience, etc.
Now, on to the second part… Off-Page SEO.
Good news. You have already been doing it!
Off-Page SEO is essentially based on backlinks. Quality backlinks from good site sites. Backlinks from a wide variety of places. A good mix of dofollow and no follow backlinks. Private Blog networks. Web 2.0 properties, blogger blogs, and as we will get into soon, social proof on social media sites like facebook, and twitter, etc.
Good
- Link diversity
- Anchor text diversity
- Link velocity
and all the other stuff we discussed so far in the these modules on driving traffic are key.
Everything you have been doing is helping your site rise in the SERPs. We said in the beginning that organic traffic is like chasing a wild goose. Wonderful and tasty if you can catch it, but you have been promoting your site to drive traffic from other sources. You don’t depend on Google organic free traffic. You just enjoy it if and when you get it.
Pretend it is like getting to play with your brother’s Christmas present. Great fun in the moment, but you don’t expect it to last forever. Besides, if it breaks, he was the one who broke it. You have your own, so any pleasure you get from it is a bonus for having done everything else right. And, why not? You deserve it.
Now we can look into an internet craze that is here to stay, Social-Viral traffic.
