Keyword Research Tools

December 11th, 2019

   

Good Keyword Research is absolutely critical to the success of your business. Get it wrong, and no amount of ‘hard work’ will salvage your chances to rank your site.

Some available tools. (each has its supporters and detractors but NOTE: the free options here are adequate to do the job.)

 

The first five of these are free and you should already have Traffic Travis installed on your computer. You might like to know that there is a more powerful “Pro” version available here.

Many of these tools will report traffic numbers for three different ‘Match Types’.Keyword research tools

  • Exact. – Short term traffic.
    • specific phrase “in quotes”.
    • The first Google rankings you will get.
  • Phrase. – Medium term traffic.
    • specific word order [contains the phrase].
    • Second pass Google rankings.
  • Broad. – Long term traffic.
    • all words in any order, contains keyword anywhere.
    • The final set of rankings for your site.

Most will also report numbers for both Global Monthly Searches (GMS) and Local Monthly Searches (LMS).

Use the best tool you can afford as we proceed to learn about Seed Word Phrases.