Marketing Magic Secrets – A Complete System

🔊 American Female   🔊 English Male   🔊 English Female

Article Marketing is another time tested and proven method to bring traffic to your site.

Many people claim that Article Marketing no longer works. It DOES work when done properly.

There are four components to successful Article Marketing:

• Article Creation
• Content Spinning
• Article Submission
• Tracking

You may create your articles by:

• writing them yourself
• ordering them from a professional writer
• spinning and reviewing existing PLR articles or the content from your own site

Be sure your articles meet the following criteria:

• Title
  • DO NOT put the Keyword you want to rank for in the title of an article which is to be syndicated!
  • Use a Title that will engage the reader and ‘sell’ the content to other site owners who will approve your article for publication
• Body
  • Must be high QUALITY because directories use real people to manually review and approve articles
  • 300-600 words that are efficient, ‘punchy’, to the point and engaging with maximum ONE embedded link
    • Aim for a keyword density of 3% to 5% if possible [20 Keywords/500 word article = 0.04 x 100 = 4%] and still sound natural, and free flowing
    • Use a Keyword phrase you want to rank for as anchor text and link to an appropriate category or internal page on your site
• Resource box (Bio Box)
  • Description of author or website you are promoting with maximum TWO embedded links (most important)
    • First link to homepage using Primary Keyword as anchor text
    • Second link to a free offer/incentive, blog post or inner page using the inner page Keyword as anchor text
  • Clear focus on your USP (Unique Selling Proposition) and a direct ‘Call to action’

  Content Spinning and Submission require software tools you should have downloaded in the first module of this course i.e.

  • an article spinner and
  • an article submitter program

  Often they are achieved with separate tools, however some more advanced tools offer both functions in one convenient package.

  Tips on Content Spinning:

  

  • create ‘spin blocks’ with several alternative choices for certain words, phrases or paragraphs in your article
  • the number of unique variations equals the number of choices raised to the power of the number of spin blocks
  • check your article’s uniqueness. Your articles should be at least 60%-70% unique. Avoid illegal publication of other people’s work.
  • manual review of spun content is critical to ensure your articles’ quality.

  Submit your articles to this list of high traffic article directories in order to begin sending traffic to your site:

  • Ezine Articles
  • Article Alley
  • Go Articles
  • Articles Factory
  • Article Click
  • Article Dashboard
  • Article Directory
  • Articles Base
  • Article Wheel
  • Eze Directory
  • Article Rich
  • A1 Articles
  • Article Snatch
  • eArticles Online
  • Article City
  • Article Biz
  • Buzzle
  • Bharatbhasha
  • Any Articles
  • Submission to 300 additional sites

  
  

  Others to consider are gather, articlebiz, neoarticle, media13, and articlecube.

  Select the right category to submit to in order to maximize the article’s relevance and the number and quality of backlinks you may receive

  • Broader categories maximize your syndication, your article will reach a larger number of sites
  • Specific categories will get more targeted, high quality links

  If you hope to receive additional traffic from search engines, your link-building pattern must look natural and organic. DO NOT submit all your articles in a single day or too quickly!

  • Search engines reward consistent, continued Article Submission that is ‘drip-fed’ or gradually spaced out over a period of time
  • Link Diversity requires a wide variety of links from different sources such as article marketing, blog networks, social bookmarks and others to look natural

  Tracking your Article Marketing efforts is the last step yet critical to success.

  Here are some tips on tracking:

  • Track the rankings of the pages on YOUR site that you are trying to improve for the KeyWord Anchor texts used in your articles in google, Yahoo and Bing
  • Track the number of backlinks to any page linked from your articles and the total number of backlinks built to your site by using the query link:www.yourwebsiteurl.com in Google
  • Increase efforts on keywords that are working while reducing efforts on those that are not working (weird huh? Just do it.)
  • Better to laser focus on a few keywords that are already starting to rank rather than spreading your link-building power across hundreds of different KeyWords

  OK, now we move on to another backlinking method, Blog and Forum Commenting.