Private Blog Networks
Up to this point, we have been looking for places where we can build backlinks to our money site. But why spend time looking for these places when we could be creating them?
The idea here is that we can buy, create and/or build our own network of blog sites. This is a little expensive and tricky to do well. It often involves buying expired domains in your niche and leveraging them to boost your site’s authority. It tends to give you autonomous control over every aspect of your Private Blog Network, but as I said… it requires heavy capital expenditures, and it is wasted if you do it wrong.
I would recommend waiting on this one until you are a bit more seasoned and have some dosh to spend. Google has recently clamped down on this sort of thing anyway. Once they figure out that you own the entire network, the jig is up. They slam you by de-indexing your money site and you can say bye-bye to free organic traffic from them.
There is a better and easier way that still works when done correctly… Web2.0 ‘Pumper Sites’.
Web2.0 properties are the perfect place to build backlinks. Some sites of this type are:
One of my favorites, Squidoo, has been swallowed up by HubPages and is no more. LOL, that is the nature of the Wild, Wild, Web.
Start your new blog early. Place your target keyword in the URL. Decide if the blog’s voice will be from an ‘agency’ or human expert. Create the About and Contact pages first accordingly.
Your first post should be a simple introduction and welcome to the blog. Don’t over-think it.
Then, over the course of a few days, provide 3 to 8 post entries of ‘filler’ material. Video, photos, quotations, info-graphics and short paragraphs relevant to the subject are good choices. None of this content will refer to your money site. Have patience. Your mindset for creating these high-quality web 2.0 sites needs to be the same as it would when creating an actual website.
Only when you get to this point will you consider a post with links pointing to your main site. Write a very good, unique, well researched article and optimize it for SEO.
Guidelines for Your Web 2.0 Articles
Your optimized Web 2.0 article should be:
- 400 + words minimum (more is better)
- 100% Unique – unless you understand how to properly spin an article
- Relevancy – this article should be 100% relevant to your target keyword.
- Keyword density – your KW density should be around 1-3% in the most important locations:
- title
- first sentence
- and last sentence.
As you would with attempting to rank any site, ping it, social bookmark it and syndicate it with RSS if possible. Then, build backlinks pointing to it. Old hat, easy peasy, same stuff, different day.
The whole scheme about PBNs is based on something known as ‘Tiered Linking’.
Tiered Linking
The concept of tiered linking is a really clever one. Build links to your site from Web2.0 properties that you control (under different aliases of course). Then, leverage the power of those backlinks by building backlinks to them!
These first tier link sites don’t only give you their link juice. Because you can build as many links to them as you want, from where you want, at the speed you like, all the link juice passes through them to your site. But they also serve as a buffer for any Google penalty that may come for any massive link building, so your main site is always protected. Sweet!
You can add as many layers as you like, but three is probably the point of diminishing returns. And, this work is easily out-sourced.
Yes, it is time to start considering the best ways to work ON your business, not IN your business. Your time is a precious asset that you need to be aware of. It is better spent on learning and executing more efficient ways of getting the work done to achieve the results you want.
Speaking of efficient, our next backlink traffic driver is a Goliath. The hottest thing out there right now, and for the foreseeable future… VIDEO.
